Live venue payload · MetLife Stadium · Football · NORTHSTAR

ANC Creative · Live Venue Platform

Build the venue once.Let it become anything.

Visualise it before the sale. Transform it for every event. Rebrand it for every sponsor. Operate it as one live system.

The platform

Five products.
One connected venue.

ANC already installs and operates the screens. These five capabilities turn them into a connected commercial system that shares one venue, one payload and one control layer.

The shared payload — every product reads and writes this

Product 01 · Venue Digital Twin

Don't ask the client to imagine it.
Put them inside it.

Five viewpoints through the building, every ANC surface marked and live. Click a display to see what it is, what it costs to fill and what it can carry — then push creative to that screen or to the entire venue.

Product 02 · Sponsor Takeover Engine

A sponsorship deal closes at 2:00.
By 2:01, it owns the building.

One payload. Every approved placement. No re-render.

Sponsor presets

Ready.

Approved placements — each adapts to its surface

Live venue — sponsor takeover preview

Product 03 · One Venue, Every Event

One venue.
Every event.

Everyone redesigns the venue for every event. ANC builds the venue once — then lets it become anything.

Moments in this mode

What changes with the mode

Product 04 · ANC Live Creative System

Everyone else ships video files.
ANC ships the thing that makes them.

The MetLife game-day package, rebuilt as a live system. Every template below reads the same payload — type a different name and the graphic is already different. Nothing renders, because there is nothing to render.

MetLife Stadium 2026 Game-Day Package · 30s · 1920×1080 · 60fpsExisting ANC asset

Every keystroke lands on every template below, and on every screen in the venue, immediately.

Template gallery — click one to push it to the venue

Proof — which templates consume the value you are editing

A pre-rendered package

  • Names and numbers are baked into the files
  • A roster change creates a work order
  • A sponsor change requires new exports of everything
  • Live score and statistics are limited or impossible
  • The package expires and has to be rebuilt

The ANC live system

  • Every value is read at play time
  • Roster changes appear on the next snap
  • Sponsors switch across every approved template at once
  • Score and statistics connect to the live feed
  • The system carries season to season

Product 05 · Creative Package Configurator

Configure it.
Scope it.
Sell it.

A sales tool, not a checkout. Tick what the venue actually needs and the platform recommends the package, names the one-time and recurring components, and produces a summary to leave behind.

Package summary

Commercial model

The installation is the beginning.
Not the end of the account.

Each step below is something ANC can already deliver. The platform is what connects them into one account instead of eight separate quotes.

One build

The initial venue identity and platform configuration — the thing that gets installed once.

Continuous expansion

New events, templates, sponsor campaigns and integrations added as the venue's calendar grows.

Annual relationship

Platform access, support, updates and creative development — the part that renews on its own.

No pricing is shown deliberately. The structure is the pitch — an initial build, a venue integration, optional identity and sponsor packs, and an annual platform relationship. The numbers are set per venue, and no ROI, client result or market rate is claimed anywhere in this prototype.

Positioning

Build the screens.
Control the experience.
Own the relationship.

ANC can move from delivering displays and files to operating the live visual platform that connects every venue, event and sponsor.